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'Effectiveness of blogs dependant on product quality' | | 2008/05/29 | | Conversational online marketing such as the use of blogs will only be an effective tool if coupled with a product which sells well, according to one internet marketing news provider.
Drama 2.0 blogs can be good for public relations, but need to be backed up by a solid marketing strategy: "Brands are being led to believe that a conversation is more important than action".
"Such engagement realistically has little tangible impact if consumers are not satisfied with what you sell them."
On the flip-side, some experts are suggesting that blogging is a great way for firms to stand out from competitors.
Tad Chef of SEOptimise is sure that browsers will be more likely to check back to a site which offers more than simply sales pitches.
He commented: "People won't link as eagerly to a website which is simply selling something, be it SEO services or car parts."
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