|
|
Google named UK's top internet brand | | 2008/07/22 | | Search engine Google has been named the top consumer brand in the UK.
The US firm came first in the latest Superbrands survey, beating Microsoft into second place for the first time.
German car-maker Mercedes Benz came in at third place, with the BBC and British Airways making up the rest of the top five.
Despite a recent increase in online shopping, supermarket brands failed to make an impact.
Tesco dropped 230 places to the 71st position and Sainsbury's - which recently closed its online shopping operations due to an internet outage - also slipped down the ranks.
"Lifestyle brands, particularly those in the technology sector, have considerably more sway with the public than everyday staples such as the supermarkets, which now seem further than ever from the affections of the British people," explained chairman of the Superbrands Council Stephen Cheliotis.
"The results are also a further sign that Google is continuing its dominance in the UK. It is clear that Google is the brand that people value at work and in their personal lives."
 |
ALL RELATED ARTICLESAll Internet Culture news
| | | RECENT RELATED ARTICLES | | Mobile Facebook users hit 15 million - 2008/11/12 The number of users accessing popular social networking site Facebook via their mobile handsets worldwide has reached 15 million, it has been revealed. ... | | | | Bad online experiences deter the over-30s - 2008/11/06 Internet users over the age of 30 are put off from using online services by bad experiences when on the internet, it has been claimed. ... | | | | Corporate cost of malware revealed - 2008/10/28 The increasing use of Web 2.0 among employees has seen the cost of malware for the largest companies rise to $125,000 per month. ... | | | | Local authorities 'lack Web 2.0 mechanisms' - 2008/09/17 Local authorities may lack the mechanisms, such as website monitoring, to improve ... | | | | Online bingo appealing to younger age group - 2008/06/30 Bingo, a game previously reserved for retired women with free time on their hands, has won over a new generation of players thanks to the internet, according to one industry ... | | |
|
|
|
