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Growing online retail trade 'highlights website monitoring value' | | 2009/11/12 | | Growth has continued in the online retail market, according to a new study.
In findings which may urge businesses to invest in website monitoring services, shopping comparison site Kelkoo reported that the ecommerce market is now worth £44.7 billion each year.
Online sales are predicted to rise by 1.9 per cent or £832 million this year, but only firms with a secure and reliable website will be able to capitalise on this burgeoning market.
According to Kelkoo, web-based sales have increased "dramatically" during the past decade with the anticipated Christmas spending of £8.9 billion far eclipsing the £31 million recorded in 2000.
Bruce Fair, managing director at the firm, said the peak weeks of Christmas trading are "vitally important" to retailers.
He claimed that firms may earn up to 60 per cent of their annual profits during this period highlighting the potential costs associated with failing to monitor websites.
Frank Perazzini, director of telecommunications at JD Power and Associates, claimed that internet user satisfaction levels increased during 2009, mainly due to improvements in reliability. |
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