|
|
Increased use of mobile internet | | 2008/05/13 | | New research has alerted advertisers to the growing use of mobile internet, specifically in the demographic of young adults.
A study carried out by Aerodeon and Millward Brown has found that 60 per cent of mobile internet users would be more likely to make a purchase associated with a brand who had sent opt-in advertising to their handset, reports Precision Marketing.
Further data shows that over half of those who use the internet on their PC do so on their mobile phone, while 77 per cent of 18 to 24-year-olds browse the web on their handset.
"This study provides powerful evidence for UK digital advertisers to take the initiative and include more mobile media in their marketing plans," Steve Ricketts, Orange UK's head of third party services, told the direct marketing magazine.
According to the Mobile Data Association, there are currently 7.4 million mobile internet users in the UK.
 |
ALL RELATED ARTICLESAll Internet Use news
All Internet Marketing news
| | | RECENT RELATED ARTICLES | | High traffic causes golfer's site to crash - 2010/06/25 Due to a large volume of traffic, the website of one golfer recently experienced a period of downtime, it has been revealed. ... | | | | Online marketing firm hit by website hackers - 2010/04/29 Hackers recently attacked the website of one online marketing firm, causing the organisation a variety of problems. ... | | | | Hackers bring down Australian government website - 2010/02/12 Websites belonging to the Australian government have been taken down by hackers that were protesting against a proposed filter that targets criminal sites. ... | | | | Focus on the Family site crashes due to high traffic - 2010/02/11 Focus on the Family's website experienced crashes due to a surge in traffic the day after a debated pro-life advertisement was aired during the Super Bowl. ... | | | | Student newspaper taken down for two days by hacker - 2010/02/10 A cyber attack caused the website of a student newspaper to experience two days of downtime. ... | | |
|
|
|
