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ISPs must end disparity, says expert | | 2008/05/30 | | Internet Service Providers (ISP) must work to even out the differences in broadband pricing in rural and urban areas, according to one expert.
Product director of BroadbandChoices.co.uk Michael Phillips highlighted figured which show households in rural areas can pay a significant amount more due to the urban-biased pricing which is offered by some broadband providers.
He commented: "The evidence is there that people in more outlying regions are actually adopting broadband in higher numbers.
"So the suppliers need to get in there and invest in local exchanges, so that there's not this disparity. If you don't live in a supplier's given area, it can cost you up to £10 more per month."
According to an Ofcom report, 59 per cent of households in rural areas have broadband access, compared to 57 per cent of those in urban locations.
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