|
|
Online marketing rescues hurricane-hit business | | 2008/05/09 | | A successful online marketing campaign backed by some of the web's biggest players has helped a small US business which was wrecked by Hurricane Katrina get back on track.
The Silk Road Collection antique store in New Orleans was one of many outlets caught up in the natural disaster of 2005, but a little helping hand from Google, Yahoo and an online marketing firm has enabled the business to grow again out of nothing, reports USA Today
While Yahoo provided free online small business services to get the project off the ground and an e-commerce firm designed a website, Google chipped in with free online software to analyse internet traffic - alternatively the firm could have opted use website availability monitoring services.
The impact has been striking - Silk Road's total sales in 2007 were $201,000 (£100,000) -which represents a 23 per cent increase from the previous year.
This year's figures look equally promising, with online and foreign sales playing a big part in the business' success.
All main avenues of internet advertising in the UK saw an increase in spend during 2007, according to the Internet Advertising Bureau.
Paid search marketing saw one of the biggest increases, with £1.6 billion being spent in 2007 compared with 2006. |
ALL RELATED ARTICLESAll Internet Marketing news
| | | RECENT RELATED ARTICLES | | Online marketing firm hit by website hackers - 2010/04/29 Hackers recently attacked the website of one online marketing firm, causing the organisation a variety of problems. ... | | | | Email marketing important for businesses - 2009/12/04 Businesses with an online presence should use email marketing to drive customers to their site, according to an expert. ... | | | | Websites 'helping firms drive trade' - 2009/10/15 A growing number of businesses are using their websites to attract new customers and drive trade, it has been reported. ... | | | | Banking crisis gives rise 'cybersquatting' speculators - 2008/09/19 'Cybersquatters' have begun speculating on the domain names of newly-created banking conglomerates, it has emerged today. ... | | | | Berners-Lee supports internet accreditation - 2008/09/18 The inventor of the World Wide Web, Sir Tim Berners-Lee, has pledged his support to a new rating system for websites. ... | | |
|
|
|
