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SEO traffic rise is only half the battle | | 2008/07/03 | | Increased website traffic among new users may not be enough for successful search engine optimisation (SEO), according to a recent claim.
The popular perception of reaching a higher search ranking as the only objective is being newly regarded as only half the battle.
Kieran Hawe, speaking on the Google Web Master Central Blog, makes the point that good SEO is equally concerned with getting browsers to return as generating more hits.
Site "usability" and "content", he says, should be split up equally between a concerted push to direct consumers to the site but also making the experience interesting enough to ensure their return.
A new report by Aite Group's Ron Shelvin, has asserted that US banks have woken up to the benefits of preserving customer interest online.
Mr Shelvin observes that the bigger lenders are seeing the rewards of increased investment in online marketing with better performance in customer uptake and retention. |
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