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UK consumers are 'more e-tail friendly' than US counterparts | | 2008/11/13 | | British consumers are more inclined to use online retailing - or 'e-tail' - services than their American equivalents, new research suggests.
A survey produced by LinkShare and Jupiter Research has indicated that consumers on this side of the Atlantic will spend 40 per cent more than the average US citizen on online purchases.
The report also indicates that the UK will see 24 per cent more of these types of transactions overall than in the US.
Yasuhisa Iida, co-president of LinkShare said: "We were surprised to find that US consumers lag behind their UK counterparts in how they use the internet to help stretch their dollars in a tough economy."
This underlines how important a fixture online retailing is in the UK marketplace and how the operators of these sites should be alive to the need for effective website monitoring to ensure smooth service and user-friendly interfaces.
LinksShare is an online marketing services company based in the US. |
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