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| Date: Thursday, January 08, 2009 |
| Website tests in the last week: |
| 1040099 |
| Errors detected in the last week: |
| 28574 |
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Website monitoring services to the rescue! | | 2008/08/07 | | With the mushrooming use of the internet showing no sign of relenting worldwide, organisations' websites become a more crucial public face by the day. As well as providing an important resource for information and interaction, websites are an important part of an organisation's make-up.
The saying goes that 'you can tell a lot about a man from his shoes', well you can tell a lot about a company from its website. A smooth-functioning, easy-to-navigate site helps, but reliability is essential which is where website monitoring services come in.
Website monitoring services constantly test system performance and instantly alert website operators to any problems with their sites. This minimises the impact and cost of website outages, saving both time and money.
Popular internet sites such as retail giant Amazon, Microsoft's Hotmail email system and Sainsbury's online shopping service have all experienced outages in recent times – and were forced to count the cost.
The average damage to organisations who suffer website outages is thought to be in the region of $8,000 (£4,098) per hour and this applies to non-transactional websites only. The loss of business suffered by those firms running e-commerce sites is far greater.
Research from WatchDog247.com conducted over the Christmas period showed long periods when top E-commerce sites were not able to process orders. eBay was recorded to have suffered 37 minutes downtime per day, Ticketmaster Online 41 minutes and CNET 42 minutes over 24 hours.
But the most badly hit was Metricom, which was unable to do business for a shocking average of 151 minutes per day over the festive season - looks like it was in need of an website monitoring service.
In 2001, Eagle Rock Alliance's Cost of Downtime Online Survey found that 46 per cent of organisations quizzed said each hour of downtime would cost them up to $50,000 (£25,613), while an eight per cent share said their company could lose out on a staggering $1 million (£512,000) per hour.
It was also found that indirect cost factors were also a knock-on effect of downtime suffered. 'Customer Service or Expectations' and 'Competitive Advantage' were cited as factors which 57 per cent said would be critical to their company's survival.
The online marketing sector is obviously continuing to grow dramatically and firms who wish to safeguard their websites against the cost of outages need to make use of website monitoring services on a continuous basis, particularly as their websites become more important in their overall business strategies.  |
ALL RELATED ARTICLESAll Internet Outages news
| | | RECENT RELATED ARTICLES | | Dr Pepper could face legal action over website outage - 2008/12/09 Drinks brand Dr Pepper saw its website go down during a promotional activity - and may face legal action as a result. ... | | | | Warning over video impact on web performance - 2008/12/04 Online retailers may want to consider investing in web site performance monitoring ... | | | | Website outages on 'Cyber Monday' - 2008/12/02 A number of leading retailers in the USA were hit by website outages yesterday (December 1st), which is one of the busiest online shopping days in the USA. ... | | | | Businesses affected by website outage - 2008/11/28 Website monitoring services may be the priority for businesses in one US city ... | | | | Stronger data loss rules proposed - 2008/11/25 Organisations which lose data could be hit by tougher rules proposed by the justice secretary yesterday (November 24th). ... | | |
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