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Website outages on 'Cyber Monday' | | 2008/12/02 | | A number of leading retailers in the USA were hit by website outages yesterday (December 1st), which is one of the busiest online shopping days in the USA.
According to website monitoring company Gomez, major brands including Dell, Victoria's Secret and Williams-Sonoma all experienced problems during the day.
It is called Cyber Monday because it follows Black Friday, the first Friday after Thanksgiving - traditionally the start of the Christmas shopping season in the USA.
However, Cyber Monday is seen as the day when people return to work and need to do their shopping through the internet.
Gomez vice president Matt Poepsel explained what had gone wrong with the sites.
He said: "The issue is that retailers are trying every trick in the book to wring sales out of their websites, but when website complexity meets volume of shoppers, there's just more opportunity for things to go wrong.
"The math is quite simple: website down, revenue lost, shoppers go elsewhere."
Businesses can reduce the amount of damage done during a website outage by investing in a website monitoring system.
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